Reaching for the masses…
As some of you may already know, I think that one of the keys to mass adoption of technology is�to make the technology disappear. The sooner we remove mention of features (i.e. RSS,�XML and orange buttons on sites)�and start talking in terms of benefits (i.e. great content, delivered conveniently) the sooner we will start to reach the masses. This was pretty much the theme picked up by Techcrunch UK when they profiled Zebtab late last year. You can read their article here - Is Zebtab RSS for the Masses?
Rich